Looking for creative content, an engaged audience and proven results?
Hey, I’m Christina and I’m your girl!
Long-winded introductions aren’t really my thing, so I’ll keep this quick. My name is Christina Guan and I’m a Canadian travel blogger and content creator currently based in Munich, Germany. I specialize in covering offbeat locations in Europe and beyond, with a goal of bringing greater exposure to lesser known destinations.
At Happy to Wander, I create original and entertaining written content/videos that cater to an audience of young, ambitious travel lovers predominantly from the USA, Canada and UK, aged 18-32. Ever since moving to Germany, I have also developed a rapidly growing audience of English speakers living in Central Europe. Overall, my readers tend to be young professionals on a time budget, seeking inspiration for quick escapes, city breaks and mindblowing experiences that can be achieved with short-term travel.
Since its creation in late 2014, my humble little travel and lifestyle blog has grown to reach tens of thousands each month across 130+ countries. Throughout this 2 year journey, I have been featured on major websites like Buzzfeed and the Culture Trip, and have moreover collaborated with dozens of hotels and brands. I pride myself on the high quality of my writing, photography and design, but most of all, I’m proudest of the genuine relationships I have been able to build with readers through creating ‘real talk’ content that does away with fluff and cliches.
Does that sound up your alley?
If you are a company or brand interested in collaborating, here is what Happy to Wander has to offer:
- A strong and engaged social media audience of over 80,000 combined followers across Instagram, Twitter, Facebook and Pinterest
- A fun, trusted and relatable voice
- Timely delivery, communication and speedy response time
- Creative, bespoke content
- High quality skills in writing, photography and videography
With a strong background in communications, marketing and design, I have plenty of creative experience under my belt, and I am confident that I can help your brand reach its desired audience in authentic and meaningful ways.
Case Studies + Previous Campaigns
Alright, I could chat you up all day about what I can do for you, but I think this is best illustrated through what I’ve done for other brands in the past! I pride myself on results and work tirelessly to maximize the exposure you get from our partnership.
Beyond just fun and engaging writing, I go the extra mile in promoting my content to ensure that your destination/brand gets as many eyeballs on it as possible. To create a stream of long-lasting, evergreen traffic, I SEO-optimize articles for keywords and create Pinterest-optimized graphics. Then, for more ‘viral’ traffic, I promote posts to relevant pages and groups on Facebook/Twitter. These combined strategies have helped yield some amazing results for my partners in the past!
Here are some examples of content created in collaboration with travel brands, and the results associated with these campaigns! Social shares are based on numbers provided by Social Warfare.
In April 2017, I was invited by the Malta Tourism Authority to visit Malta and showcase the best of the country through creative blog and social media content.
Highlights: A viral Facebook video that has gotten over 650,000 views and 16,000 shares, plus 3 blog posts that have generated almost 2,000 social media shares altogether.
Total content produced:
The Beauty of Malta in April: Photo Diary and Itinerary Inspiration | 1000+ social shares | 500+ repins on Pinterest, 500+ likes/shares on Facebook
Inside Popeye Village: Malta’s Most Surprising Attraction | 500+ social shares | 300 + repins on Pinterest, 200+ likes/shares on Facebook
31 Incredible Photos that will Ignite Your Wanderlust | 500+ social shares | 350+ repins on Pinterest, 150+ likes/shares on Facebook
7 Instagram posts totalling over 5500 likes and 400 comments
6 Tweets totalling 49 retweets and 169 likes
A viral Facebook video (produced post-trip) with over 650,000 views, 16,000 shares, 2600 likes and counting
Many thanks for sharing your awesome memories of our lovely Islands with us. The write up and the accompanying pictures are both excellent… You really couldn’t have described and depicted the Islands better.
Wow just wow. This is truly a magnificent article and an amazing walkthrough to Popeye village. The pics are great. This is really an excellent piece.
Simply well done on your last clip of the island. This has truly been a hit. It is being constantly shared on social media. People love it.
In May 2017, I took part in the largest tourism project ever produced in Bucharest, Romania. Alongside over 100 other influencers, we were tasked with sharing the unique appeal of Bucharest through blog and social media content.
Highlights: A viral Facebook video that has been viewed over 700,000 times, with 20,000+ shares and 4500+ likes, and a dedicated Bucharest blog post with over 5000 social shares.
Total content produced:
Inside the Secret World of Hidden Bucharest: Beautiful Must-Sees | Over 5000 social shares | 1000+ repins on Pinterest, 4000 likes/shares on Facebook
25 Incredible Photos of Bucharest that Will Ignite Your Wanderlust | Over 1000 social shares
5 Instagram posts totalling over 3800 likes and 250 comments
5 tweets totalling over 86 retweets and over 200 likes
A viral Facebook video (produced post-trip) with over 750,000 views, 20,000+ shares and 4500+ likes
In June 2016, I partnered up with iconic luxury hotel chain, the Fairmont to create content centered around Father’s Day and Canada’s 150th Confederation anniversary celebrations. The result was a heartwarming and very well-received campaign in which I surprised my dad with his dream hotel room for Father’s Day.
Highlights: Coverage in the Huffington Post and Chinese language media, acknowledgement by local political officials and a video that generated over 200,000 views total (reposted here, here and on my own page).
(Written) Surprising my dad with his dream hotel for Father’s Day | 1000+ social shares
(Video) Surprising my dad with his dream hotel for Father’s Day | 200,000+ views across reposts on the official Fairmont/Fairmont Lake Louise channels
Some of the brands I’ve worked with…
If you feel your brand would be a good fit for Happy to Wander, here are some potential avenues for collaboration:
- Sponsored posts
- Press trips and FAM trips
- Hotel and restaurant reviews
- Product reviews
- Social media promotion and management
- Social media takeovers or Twitter chats
NOTE: Only brands that fit the theme and focus of the blog will be considered.
Have I got you hooked?
Let’s chat further! For a full media kit, feel free to email me at hello[AT]happytowander[DOT]com.
A final world…
All posts containing sponsored content of any kind will be marked with a disclaimer at the end of the post. Any reviews or content created by Happy to Wander will reflect the honest and unbiased opinion of the writer, hence no guarantee will be made of a positive review.
To discuss collaboration opportunities, contact Christina at hello[AT]happytowander[DOT]com.
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