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Today my friends, I want to present you with a simple formula for success on Instagram:
Phase 1: Buy an adventurous looking hat.
Phase 2: ???
Phase 3: Profit
And the kicker is… I’m hardly joking!
If you’re like the majority of bloggers out there, you must be pretty fed up with Instagram at this point. For many of us, no matter what tricks we pull out of our hats, engagement, follows and um, you know – dignity, are at an all time low. The situation has become so dire in fact that many Facebook groups have spun into conspiracy dens where mere whispers of “shadow bans” and “F/UF” are enough to incite VSCO-coloured vomit.
So, if you’ve ‘comment podded’ yourself to tears and ‘meaningfully engaged’ your fingerprints off, this is a special article just for you. Today’s 4th instalment of #SlaySocial is forgoing questionable ‘engagement tips’ in favour of stone cold truth bombs. I’ve literally rewritten it five times because it came out too harsh, but don’t fret – the goal is to make you rethink what you’ve been doing on Instagram, and confront the potential mistakes you might be making.
Icon made by Icon Pond from www.flaticon.com
See, in my mind: there’s a massive difference between using Instagram for your blog and being a pure ‘Instagram influencer’. I’ll be the first to admit that I’m far from an Instagram Dream Girl. I don’t get sponsorships and press trips based solely on my IG presence (after all, that’s what this bloggy blog is for), BUT I think I’ve accomplished something equally elusive through the gram. After many mindnumbing years of trial and error, I’ve managed to develop a mindset and strategy that allows my Instagram to be a platform for growing my brand, building relationships with my followers, and guess what? These days, I’ve learned to actually have fun on it too… while minimizing mental breakdowns.
So, if you’re a blogger who’s using Instagram to grow your brand and blog, this post is for you. IG influencers on the other hand, please help yourself to a cookie and awkwardly shuffle for the exit, because this post likely won’t be relevant.
Alright my blog babies, today’s goal is to change the way you think about Instagram. Daunting task yes, but challenge ambitiously accepted. I hope you’re ready!
Here are some killer mistakes you’re probably making on Instagram, and how to fix them.
MISTAKE #1: You’re searching for followers in all the wrong places.
The second that someone asks for advice on how to get followers on Instagram, the go-to response is usually:
Follow and engage people in your niche, post good content, look off to the distance and try not to cry, etc. etc.
But the astonishing thing that nobody seems to ever talk about is: how to rope readers from your blog (and other social media channels) and bring them onto Instagram.
To me, that’s just a massively wasted opportunity.
I mean, sure, you could double tap your face off to get attention on Instagram, but why not tap instead into a pool of people who are already interested in your voice and content? It’s as easy as doing this:
Cheap plug of the year: follow me on Instagram here if you haven’t already.
It’s honestly amazing – I discovered recently that some of my most diehard readers (you know who you are wink wink) aren’t even following me on Instagram. And it’s not because they hate my dreamy, wistfully staring content, it’s because people are usually lazy, forgetful and often don’t do things until they’re prompted. So, if you’re not actively trying to draw people in from your other platforms, you’re missing a huge opportunity.
FOR EXAMPLE: when my Malta video went ‘viral’ on Facebook, I ran into the description about 100k views in and did two things: 1) I added a call to action for my blog (E.G. CLICK HERE FOR MORE MALTA INSPIRATION: [LINK]) and 2) I added a call to action to follow me on Instagram for more travel inspiration.
I am swimming in tears because I didn’t do this at the very beginning.
My pageviews surged from this tiny change, because the video is still being circulated and getting dozens of new shares each day… and (less so, because it’s the ‘secondary’ call to action, but still noticeably) I’m getting new, real Instagram followers directed to me from that video.
And the best part is? This is one of the few, easy ways to reach private users, and that’s especially worth noting because in a world of follow/unfollow, comment pods and shallow comments like “omg LOVE this” – real users following you is like finding a well-read unicorn in the deepest depths of outer space.
Most Instagram followers will find you within the platform, sure… but the ones who jump ship from elsewhere are likely to be your most loyal followers. So if you’re guilty of looking for followers in all the wrong places, here’s how to fix that: find ‘regular people’ (i.e. non bloggers) to follow you by directing them to your Instagram from other channels, like your blog. Here are a few ways to do this:
Straight up ask.
Notice how earlier, I went a little psycho and was like “follow me on Instagram“. Since you’re still here, I’m assuming that one request didn’t offend you so much that you rage quit and vowed to never read my content again.
So, just know: there’s nothing wrong with asking! I promise it’s not annoying every so often. Put a post on Facebook to ask: “Hey, are we connected on Instagram yet”, or tweet it… or harass people in person. [That might sound like a joke, but one time I invited an ‘Instagram star’ to my birthday party and the next day, my friends all told me how she would corner people and then make them follow her on Insta. I mean, don’t do that cuz #crazypants, but it’s proof that followers can be found outside the platform… and even in the real world.
Install a very clear and appealing Instagram widget on your blog.
Something that showcases your photos really well and entices people to click and see more. Mine came with my theme and is at the bottom of the page.
Install a pop-up plugin.
I wasn’t able to find a free Instagram pop-up widget, but this one from Milo Tree looks promising. It’s less than $10 a month, but I haven’t personally tested it myself. It could be a great investment though if IG growth is your main goal.
Shamelessly embed some Instagram photos into your posts for visual aids.
Like so:
In sum: recruiting from elsewhere might just be the best way to gain Instagram followers… quality ones that are really into your content.
MISTAKE #2: You think Instagram is still just a numbers game.
Truth: everyone is obsessed with how to gain more followers and how to gain more likes.
In fact, if you look up some of the most searched terms regarding Instagram, the theme is consistent. People want to know the “best Instagram names to get followers”, “how to get a lot of followers on Instagram”, repeat and repeat until everyone’s really sad.
Now, I understand this obsession. When I asked you guys what questions you had about Instagram, you were mostly wondering about how to gain more followers. Sure, Instagram, on the surface, is a numbers game, and the more followers you have, the closer you are to getting a free watch. 😉
But here’s the thing: Instagram, while previously a pure numbers game, has gotten older and wiser.
Or rather, brands and users have gotten wiser.
Now it’s no longer just numbers that matter, it’s the right numbers, plus less tangible factors like engagement, influence and impact.
Here’s why: on a platform where you can buy Instagram accounts, millions of likes, thousands of followers and anything else you want for like, $5, faking influence is getting more affordable than a box of chicken nuggets.
And that is worrying.
That’s why these days, proving that you’re the real deal requires far more than just numbers.
So, if you’re guilty of thinking Instagram is just a numbers game, here’s what you do to fix it: write down your Instagram purpose. If it’s traffic, you’re better off spending time elsewhere. If it’s relationship building, you should be working on making friends and engaging in meaningful interactions. If it’s branding, you should focus foremost on gorgeous content and killer captions, etc. etc.
Remember, the key here is to work smart.
If you spend all your time obsessing over numbers, chasing tactics, etc. without a clear goal in mind, then you’re doing yourself a massive disservice.
I know it’s demotivating to be losing followers for no reason, even more saddening when most Instagram followers don’t even see your content, but it pains me when I see really talented creators get bogged down by strictly numbers (and the wrong numbers too) for no reason.
Remember, numbers don’t matter unless you’re intentional with them.
MISTAKE #3: You’re focusing all your effort on just “nice photos”.
While Instagram has always been the artsy visual kid of social media, nice photos are really just the tip of the iceberg.
Think of Instagram like dating. An attractive gallery might be enough to entice followers at first, but without substance, pretty photos get quite dull. Add on a captivating story and personality however, and you only get more attractive to followers… and that’s when the real magic happens.
Sadly, posting pretty photos is no longer enough.
Armed with crystal clear iPhone cameras, access to 1 click editing apps and enough photogenic avocado toast to feed ten armies, these days everyone and their mom can take IG-worthy shots.
Don’t believe me? Take one second to browse the top 9 of various hashtags. Instagram is filled with talented creators… RIDICULOUSLY talented creators, many of which have relatively small follower counts. So in this sea of filtered talent, how do you stand out?
Unless you are a professional photographer (I’m talking Nat Geo on steroids level), odds are, it’s not solely your stunning photos that people are after.
Of course, quality photos is quite necessary as a foundation… but what really sells you is your unique story, voice and personality. So rather than simply scouring the streets and spending all your money for cool stuff to post on Instagram, look (cheesy line coming up) within yourself and hook onto that personality that really keeps people coming back for more.
A few tips for working your personality into your Instagram:
A standout bio: bringing it back to the dating analogy, think of your IG bio as your Tinder bio. You have pretty much 3 seconds to make a compelling enough impression that someone wants to swipe further. Every travel blogger has an “insatiable case of wanderlust’, and pretty much every blogger is “Fashion + Lifestyle”. These are fine, but aren’t incredibly compelling.
Think of something that would appeal to your target audience. I’m after readers/followers with a fun sense of humour and love to travel, hence my first line is “Clumsy Canadian pursuing wanderlust, magic and donuts”. It’s a bit different than the norm, and (I’d like to think) accurately summarizes me on a spiritual level. Think of it almost like throwing an “inside joke” out there that only your target audience would like. Your bio is follower bait, so make it tasty.
Be in your photos: I know, I know. Trust me, I’m a self-proclaimed human potato. I’m stumpy and frizzy and honestly dreaded for ages the idea that I should be a part of my photos… but here’s the thing: it’s hard for people to relate to and fall in love with solely scenic landscapes. People follow people, not necessarily just photos, as I said before. (Unless you are a truly outstanding photographer of course). I’m not talking about blurry selfies or awkward vacation pics – there’s a million ways to do this tastefully without losing followers. Trust me, people relate much better to photos with a human element.
Captions, captions, captions: But this deserves its own big header.
MISTAKE #4: You’re neglecting your caption game.
There are so many people out there who can take stunning photos… but captions? I can probably count on one hand the number of Instagrammers whose captions I enjoy reading. Brutal… sorry.
Most captions are either lazy (water emoji, yo) or just lackluster… I mean sure, paired with a really nice photo, these are things that you can get away with. In fact, many of the most popular Instagrammers don’t have mega compelling captions, but that’s because for the most part, their photos speak for themselves.
But I’m a firm believer in good, compelling captions. Why? Because here’s where your identifiable voice and personality get a chance to shine. And while most Instagram followers might not read every word, it’s within these captions that you really cultivate your superfans… and that’s very important.
RANDOM CAPTION TIP: Put your questions/call to action at the START of the caption. People have very short attention spans, and the likelihood of someone making it to the bottom of a long caption is honestly quite slim.
So if you’re suffering from ‘Crappy Caption Syndrome’, here’s how to fix it. To spice up your captions, try:
Telling a good story/anecdote from the day.
Sharing something personal/unexpected/funny about yourself.
Asking exciting questions that prompt sharing.
On that last note, don’t get lazy with your engagement questions. They matter. I feel like a lot of IGers have heard “okay I’m supposed to ask a question to get people talking” and then they’ll get lazy and post a photo with a waterfall, accompanied by a question like “do you like waterfalls?”
Bruh.
Everyone likes waterfalls.
So rather than seek out that one demon-esque follower who hates waterfalls, mix things up and ask more exciting questions! “Where’s the most epic waterfall you’ve ever been to?” might be a good alternative. Remember: people love to share stories about themselves. In the example above, I asked people to share great travel fails… and it made for a pretty hilarious comments section. Get creative!
MISTAKE #5: You’re loading up on shallow interactions.
“Great pic!” one enthusiastic grammer says.
“Thumbs up emoji” chimes in another.
Then they’ll proceed to like 12 of my photos, in hopes that I’ll notice them, follow them, marry them, or whatever.
Every day, I get flooded with engagement from “Wanderlust Wandas” and “Nomadic Nick”s, so much that everyone (sadly) starts looking and sounding the same. Let’s be real, many of them are fishing for a follow back and will promptly leave after three days, and here’s the cold truth: I usually have no interest in following people back unless we’ve built some kind of rapport or friendship.
Isn’t it weird how when your best friend posts a photo of a burger, it becomes like, the most fascinating burger in the world just because it’s something your friend is having?
That’s a powerful thing. When you can get people to see you as a friend, or someone that they look FORWARD to seeing updates from, then that is when you have true ‘influence’.
One of the best ways to gain Instagram followers is by building actual relationships with people. Sadly, it’s by no means a quick fix. But if you think about it, having a close network of genuine friendships is pretty much like having a comment pod with heart. It’s nice. Really nice. And worth the extra effort.
So, are you guilty of relying on shallow interactions to get attention? Here’s how to fix that.
Engage in conversations with people.
When people leave a nice comment on your photo, go beyond the basic “thank you” and add a little extra… whether that’s asking a question back, making a little joke or whatever else. The more that people see you’re a real person (and not some saturated photo robot), the better.
Go the extra mile in interacting.
As I mentioned before, people are suffering from serious Instagram fatigue, and they’re catching onto your tricks. Whereas before, liking 10 of someone’s photos would be enough to get them on your profile, these days, that kind of thing will induce an eye roll and bitter fist shaking. “Those damn bloggers are at it again”.
Guys, it’s time to realize that people are getting wise to these tricks… and that’s why they no longer work.
But you know what does work? *throws glitter* Friendship! Always.
So, if you really like someone’s account and want to connect… show them that by doing more than just some likes and comments. Why not reply to their stories from time to time? Develop a bond… some inside jokes. I swear: if you’re able to make me genuinely laugh, you’ve earned a friend in me, and I know many bloggers who are the same.
If your goal is to network, try taking it off the gram. Nothing will beat a thoughtful email, blog comment, Facebook message, etc. If you go the extra mile in pursuing friendship, that person WILL notice… and file a restraining order. Haha just kidding, I promise I wouldn’t.
SO here’s the takeaway: instead of simply fishing around for Instagram accounts that follow back, take some time into creating genuine friendships and relationships with people. It’ll pay off, don’t worry.
MISTAKE #6: You’re losing your sh*t over follow/unfollow.
Ohhhh what a nailbiter.
I love how ambiguous that header was, because you have no idea if I’m going to support the follow/unfollow technique or not. In fact, if I listen very closely, I can hear some of you sharpening your pitchforks in the distance.
Truthfully, there was a time when repeated follow/unfollows made me want to rant with the rage of a drunk uncle. But, that’s in the past for me, and here’s why: you don’t WANT these guys around if they’re never going to engage with your content. ‘Ghost’ followers are absolutely dead weight. To me, when they unfollow, good riddance because that one additional number is absolutely no good to me.
Now, there are some people who still preach the F/UF technique and claim that (when done properly), it can result in engaged followers. If you are one of these wizards, please send me your golden tips via owl, and I will happily read them while following my thumbs off.
Here’s what I do know: if done incorrectly, follow/unfollow absolutely kills your reach and engagement after a while. I know this because I used this technique in my earlier days, and now I really regret it. Sure, numbers might be nice for social proof, but what’s harmful about having a bunch of followers who engage in F/UF is that they never do anything with your content.
Will that new follower of yours, who is following 7499 other travel accounts meaningfully engage with you on a consistent basis? Probably not. And when Instagram is only showing your content to less than 10% of your actual followers (like they’re doing to me), it’s a massive waste of your algorithm juju. You want that content to be in front of people who actually care, not just people who are after the inflation of their own numbers, ya feel?
But you know what? Although I’m no longer a believer in F/UF, I also don’t believe in letting it rile me up (as it does for some). Many Instagrammers take this technique personally, and I find that very unproductive. SO, if you’re losing your cool over the follow/unfollow technique, here’s how to fix that:
Gram and let gram.
AKA live and let live. After all, everyone has their own way of doing things. If someone is following/unfollowing for growth, then I shrug, judge them for a few seconds, and carry on my with my trainwreck of a life. Besides being a minor annoyance, this “strategy” has no effect on you. Sure, it can feel a little personal, but just know that these unfollowers probably have not even seen your content at all.
If you’re feeling especially riled up, press that little ‘block’ button and move on. Just don’t bother wasting your precious time or mental energy getting angry over it. There are far better things to do (like follow Christina on Instagram). 😉
Start seeing unfollowers as a good thing.
I know that this is a super strange tip, but it has done wonders for my mental health and self esteem. Before, when people unfollowed me, I would wail in despair out the window: “why Instagram unfollowers, whyyyyyy”.
But now, I jump for joy.
Here’s the mental shift that triggered this bizarre reaction: think of it this way, before you can succeed, you need to be confident in your content. If you are, and know that you are posting amazing content, then your next focus should be on cultivating a strong community of people who love your work, and what you stand for.
If people unfollow, that’s not a terrible thing… it just means you’re not their cup of tea.
And when they leave, that brings you one step closer to a tight knit community that loves your stuff.
I mean, would you rather have 1000 die-hard fans who will buy everything you sell, trust every recommendation you make and kiss the ground you walk on? OR would you rather a million ‘meh’ fans that could care less? I bet you anything that brands want Option A.
So, remember, one unfollower = one step closer to that ideal community of yours.
(I mean, this is true within reason. Don’t go crazy experimental with posting weird things, like that time I insisted on gramming a Superlambanana statue despite my gut firmly telling me no. Engagement was sliced in half! Woo)
Last but not least… MISTAKE #7: You are putting all your eggs in the Instagram basket.
Fact: Succeeding on Instagram takes SO MUCH TIME.
Beyond the cringey number of minutes (hours?) it takes to stage the perfect shot, there’s also the editing, the agonizing over captions, the researching hashtags and everybody’s favourite: “engaging within your niche.”
It’s time that (when you’re a blogger and not an IG-exclusive influencer) could be better spent elsewhere. As a blogger, it’s very dangerous to invest all your energy and time in one platform, especially one as fickle as Instagram. Here’s why:
If Instagram were to just drop dead and wither like Vine, you’d be screwed.
If Instagram chose to tweak its algorithm again, you’d be at its mercy.
If reach was throttled to 1% for no good reason, you’d be left be helpless.
As a blogger with other platforms at your disposal, I think it’s incredibly important to diversify your influence… because with a platform as fickle as Instagram, you simply never know.
And on that note, nobody needs Instagram. I know a lot of bloggers who begrudgingly keep up an account simply because they think they have to, or have been told it’s needed.
But if Instagram doesn’t suit your strengths, then there’s no point. There are SO many successful bloggers out there with great stats and income, all without big Instagram accounts, so if Instagram isn’t a good fit for you, there’s no shame in focusing your efforts elsewhere. Remember, work smarter, not harder.
*heavy breathing*
So that was a heavy read… almost 4000 words-heavy. If you’ve made it this far, have you thought about competing for the Olympics? Your stamina is astounding.
Anyways: tell me – what was your most valuable takeaway from this article? Or what is your biggest struggle still to conquer on Instagram? Let me know in the comments!
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Sally E says
You really are slaying social, girl! Loving your posts! Now off to stalk you on Insta…not that I don’t already ha.
Michelle says
Having to come up with an Instagram caption is 90% of the reason I procrastinate posting photos! But when I think about the bloggers that I love on Instagram, it’s because of their captions–something I hadn’t thought about before. I usually end up with a really awkward “look at this cool bird I saw” and then cry a little bit as I hit share. Thank you, Christina, for the caption help!!!!! I’m feeling empowered to up my Insta game!
Charmaine Ng | Architecture & Lifestyle Blog says
I love your social media guides. They’re super detailed and helpful – thank you for this!
Charmaine Ng | Architecture & Lifestyle Blog
https://charmainenyw.com
Charmaine Ng | Architecture & Lifestyle Blog says
PS: I always block follow/unfollowers. Can’t stand those people! 😉 and, my Instagram is @charmainenyw, which I forgot to add in my comment!
Jade says
You know you’ve got a knack for writing when I spend half the time laughing while being told of things that I am doing wrong! HAHA absolutely loved this one!!
After reading this there are a few things that I’m going to change up in my Instagram content- the first being bringing my call to action to the beginning of my caption rather than the end (and of course trying to incorporate some more of my personality!)
I didn’t even realise I was reading a 4000-word post until you pointed it out- props to you! Loving the slaying social series so much 🙂
And since you asked- you can find me on instagram @blonde.onboard 😉
Freya says
*reaches the end… seriously considers feasibility of competing in Olympics* Haha
I have taken a little break from the old Instagram over the last few weeks but after reading this I am so keen to get back into it. Funnily enough the more I approach it as a ‘normal person’ and less like a ‘blogger doing it for the gram’, the more fun it is and the more genuine the interactions seem to be as well. I definitely need to up my caption game though!
Thanks for all these amazing tips – this series is GOLD! 😀
Lisa says
Hey Christina,
your social media guides as well as all the other articles about blogging and improving the work are awesome! I really love your writing style and the information is really helpful!
I am running a small German speaking travelblog and have already started implementing some of your suggestions and ideas! I started to build my Insta channel at the beginning of the year and at the moment I am also struggeling to further increase my followers. However, at least I am proud that I have a good interaction rate and a good ratio between likes, comments and number of followers. As you said it is so easy to buy fake influence and personally I prefer a smaller number of followers but real interaction and people behind it!
If you wanna check it out you can find my insta here @imprintmytravel
Best regards from Vienna
Lisa
Myrrazen Kate says
Thank you so much for this blog post, Christina! I am thankful I am subscribed in your blog and I got to be updated about this post. Seriously though, this post was so helpful. I have a lot of take-away lessons but I liked that you told me here how I should have an Instagram goal. Right after I read that part, I took my planner and contemplated (maybe, meditated even – kidding hahaha) about it. You’re the best! Also, it would be nice if you can also check out my blog and my instagram’s @myrrazenkate. I’m going to head now to read all your #SlaySocial posts! 🙂 xx Myrra
Michael @ Mile in My Glasses says
I absolutely love this! Thanks for all the great tips!
I hope you have a great Monday,
Michael
https://www.mileinmyglasses.co.uk
Shar says
Hi Christina,
Loving this so much! Thanks for all the help!
Diane says
Love this series! So much on point, actionable advice. My Instagram game is so weak. I don’t post consistently and for some reason, I only post when I go somewhere pretty looking because people want to see pretty France, right? Not the boring everyday stuff. My other problem is I’m a super fast typer on a laptop and typing a big caption on a phone makes me impatient so I write a one-line caption and hit post. Going to work on that. 😉
You’re killing it, girl! Love your stuff!
Kristine Li says
Oh gosh I really enjoy your writing and chuckling at your sense of humour! Those intense-liking followers and you imagining marriage, lol! I feel like I know you as a friend already. Am halfway through reading your post very carefully (definitely will devour the whole thing when I can sit down properly!) but already taking mental notes to change things around for my IG. Thanks always, babe! For being so real and honest and helpful! #fangirlnow
Lisa // Fjords & Beaches says
LOVED reading this, Christina! I have been killing myself over Instagram lately, and these tips were just what I needed! (Loving the pitchfork comment, haha)! As always, you’ve nailed it!
I’m @FjordsAndBeaches on Instagram! 🙂 Following you now!
Ella says
I’m really glad I read this post! I’ve been feeling really annoyed with Instagram lately because all I get are follow/unfollow people and my number can never rise. Now after your words of wisdom I feel better about having a low follower count because I’m starting to see that it doesn’t really matter. You’re totally right – quality is so much more important than quantity. I may re-read this whenever I feel consumed by frustration at this platform!
P.s I didn’t follow you on Instagram before this post but now I do and it’s exactly like you said, I just forgot to before.
Ella
https://ellainwanderlust.com/
Jamie Italiane-Decubellis says
Always a good read from you, girl! And your pictures are very good. I’m going to go add some IG shots(dailyadventuresofme) into a few of my popular posts- Great idea!
Cherene saradar says
Um, will you marry me? I also love donuts. But seriously thank you. Always enjoy reading your stuff. All 4000 words! Off to embed an IG photo into blog posts…after I figure out how to do that!
Kim says
Fantastic post!! So helpful. thanks so much
Kim @snowflakespalmtreesandpretzels
Nana says
Hi Christina, you now have a new IG follower – I was one of the lazy once:)) Its an interesting thing with IG. My personal, private and Danish account has few but very loyal users. They dont escape just because I dont post in weeks. Then my travel IG.. damn! Im sometimes wondering if people are just fed up with travel bloggers because I think my content is flawless. Like “why dont you love me already people!!??” I tried everything, and people didnt give shit about me telling personal stories, I just Got the typical “wow amazing!” Comments That didnt fit to the capture. Then I have discovered some interesting things on my workplace’s profile that I Update. I have only been active on it loke in 6 months, and recently I got a lot of shoutouts, shared and new followers (who stay!). But I still havent figuret out which photos people like – I thought they would love the puppy photos, but seems like landscapes are the Big Deal Anyways – you are totally right! I Often see Big profiles, but when I click on the photo they have no engagement compared to the amount of followers. So it just look pretty.. thanks for sharing a great article. Kr Nana (@dreamsbynana)
Suzanne - The Travelbunny says
Agree with so much of what you’ve written here – thank you for saying what I’ve been thinking for a while. I’ve been on IG since the beginning when I adored it. It then became a part of my blog and a massive hampster wheel and totally destroyed the enjoyment. Now I use it again like I did in the beginning and I’m beginning to love it again. @thetravelbunny 🙂
Jem Castor says
Great article! I completely agree with the captions and creating real friendship. You pointed out things I’d never even think of. Thanks again for sharing this information to the world! Clumsy Canadian? Ditto!!
Marlo says
You really do know how to keep people interested to read the entire blogpost :-). Love you’re articles because they are like relaxation to me… they’re super funny but informative at the same time (I see what you’re doing there!).
I love your first tip but I find it hard when you’re a beginning blogger and don’t have a lot of readers to guide to your other channels. I agree on the IG captions, I basically suck at it and need to step up my game. If you want to have a laugh (or cry) check out my insta and you know what I’m talking about (@alongcameanelephant).
Instagram is a platform I really like, I love taking pictures and I love displaying them but it’s frustrating as hell at the same time… definitely because I want to be good at it and I’m not. So good your post showed up because I had no clue as to what I am doing wrong.
Lastly, I’m so happy you mentioned the bloggers as followers because sometimes I feel like I’m only writing for fellow bloggers.. like, where are all the other people? Basically because of the like for like or comment for comment threads out there I kinda feel like I have a ‘fake’ audience that’s just there because they are part of the thread but not out of there own interests. So in conclusion I think I have some major promotional issues as it seems I am going at it complete wrong! Okay, this comment is way longer than I planned. Anyway, happy Monday 🙂
Georgia says
Loved the tip about the captions! Never thought much about the captions on my instagram posts. *hangs head in shame* Will definitely be putting more effort into them from now on! Thank you!!
Instagram: unchartedbakers
shelby says
Haha this was funny! Instagram makes me want to rip my hair out these days and it lost the joy of posting because I wanted to, not because I’m chasing this unicorn of a perfect shot! I’ve definitely been focusing way more on my blog and expanding my basket, thanks for the tips!!
The Fernweh Wolf / Travel & Lifestyle Blog
xx
Tarah Vongbouthdy says
This is amazing!! Instagram can be so fun and so exhausting in one! Our biggest thing we have learned has been to just post photos (@fittwotravel) that we and our fans enjoy and whatever happens numberwise will happen. Great tips like always!!
Nina Danielle says
Hooray for friendship glitter!
This was honestly super useful- I’m clearly missing a huge opportunity on my blog to direct readers to my Instagram account! I do have a lovely Instagram sidebar but adding a call to action in to the post is a brilliant idea that I’m going to start doing!
Katie says
I so needed this read… you have no idea. I agree that I’ve never been able to understand why people get so riled up about F/UF. There are apps now where you can track who unfollows you and it just seems like a huge waste of time to me.
I also liked the tip about actually leading readers to Instagram and vice versa.
You’ve got a new follower via @brewingupstyle btw. 🙂
– Katie
Cara Crawford says
Love this Christina!!! Thanks so much for sharing all your tips with us. They’re so super helpful and unique. A lot of this advice I’ve never heard before, so I can’t wait to put it into action. You rock 😀
Janis says
Great article! I stopped reading in the middle so I could put one of your tips into action. Thanks!
Natalie says
My strugglenis to figure out which mistakes i make on instagram.
Also i m not sure that english speaking community reads captions at all!
(But i love your articles just feel very tired to give you a super detailed feedback on how good they are)
And btw its @natalienosenko
Holly Green says
Yes! I would love higher follower numbers, but I truly value the strangers I feel are my friends! I like to engage. As for the follow/unfollow? I let it drive me crazy for about 5 minutes. Then I decided it wasn’t worth the head space. I only want folloiwers that are interest ed in my art and simple life.
I am heading over to follow you now. Thanks for this post and I hope to see you on Insta gram!
Xoxo @brushtonesbyholly
Judith says
There’s some good advice in there! Instagram does seem to be a little bit hopeless. I get so annoyed when I see accounts with such mediocre content being wildly successful and it makes if feel pointless to try. I feel like I struggle with everything. Keep my account more cohesive, having something to say in the captions, what tags to use, promoting myself….the list goes on and on.
@judyrudy
Sundeep says
I love the humour in your posts, the captions always make me laugh! I’m such a shy social media person that I have a slight panic attack if I think my post is too personal to share oh and the thought of keyboard warriors/bullies scare me but I will definitely try to incorporate your tips!! @sitastouchflorals
Kathi says
Point 1 & 5 are real eye openers for me – I’m definitely not proactive enough to encourage readers to follow me and could use more embedded photos. Also captions – how have I never thought about them like this? I do also think, that being even stricter with your content – what goes up and what doesn’t – helps. My blog is 90% about Scotland but I’d like to get to a point where IG is even more focussed! Right now I post photos from my other trips abroad too…
last year's girl says
I feel like I never see anything on Instagram these days, so I make sure I’m engaging with the people I’m interested in by hopping over to like a couple of photos when I read a blog post of theirs that I enjoy – like this one! Loads of really good tips as ever Christina, thank you – I’ve already stopped stressing about Insta, because mine has rarely been more than an extension of my blog, but I’ll definitely take the one about captions on board x
Susanna says
Woohoo I made it to the end. Seriously though, it was a great read. Really helpfull and honest.
I just started blogging again and it’s good to know that Instagram isn’t a requirement. It sort of takes the presure off. Sometimes you feel like you have to do eveything, pinterest, Facebook, youtube, whatever else there is out there.
Now I can just focus on doing it for fun – like you said, in a way that shows of my personality and voice.
Thanks! and see you on IG @theecotourist or @susannaneleman
Fenne says
I am mostly glad to read something different than number-stress, insta-burnout and filter-tricks. I’m on IG as @fenne.be and as @dogvision and although for the first one I find it more difficult to find related topics, I’m having a great time in the land of visual popcorn 🙂
Pat Joyce says
Great advice! I appreciate your distinction from crazy popular instagrammers and professional photo types; so often I see people on Instagram and think “I’ll never reach that level” or try to use what they’re doing as a template. Definitely plan to inject more personality of my own from here on out. I’m on @patjoycetravels if you’re keen to check out my feed. Thanks!
Kirstin (iamKomposed) says
This is literally the best blog post I have ever read about Instagram. I absolutely love the platform as a blogger, as it allows me to share progress of my creative endeavours more frequently than with just blog posts. The F/UF game was really confusing for me, and I almost fell into the trap before I realised what it was really about! You’ve clarified so nicely why it’s okay not to buy into that kind of culture. 4000 words of great value! Pinned!
I was going to post a cheeky share of my instagram handle thinking I was SO original… but clearly you have many students who have grasped the lesson of your post I’ll definitely be following you on Instagram though! I’d like to be one of those engaged followers you mentioned
Scarlett says
You are cracking me up, Christina!! Your posts always make my day… especially the 4000 words ones! I love your clever writing and no BS style. I am definitely getting Instagram fatigue. Thank you so much for the honest tips!
Carly says
Thanks for keeping it so real. I really needed to read parts of those! I’m slowly getting over the F/UF thing. Also, heads up, you wrote allusive instead of elusive 😀 (Sorry, English teacher trying to help).
Christina Guan says
THANK YOU. I love it when people actually tell me about my typos rather than just leave it and have me find it months later (at which point I pretty much wither/die on the spot). Changed it <3
Megan Kessie says
Great post! I feel like instagram is the bain of my life sometimes! Just went over and followed you there, obviously your practice of asking out straight works! (I’m @makeitupmegan on Insta by the way) xx
Katherine says
Girl that was truly an amazing Instagram post!! Your writing and your voice is so unique and it truly just feels like we are talking. Thank you so so much for this post! Just really refreshing things everyone needs to read.
Renee says
Christina,
I read every single word….I’m just getting started on Instagram, mainly because my new blog theme has Instagram…and I love photos….and I feel compelled to share…
I actually clicked this post because i’m trying to learn HOW TO Instagram…haha…but you’re so engaging I couldn’t resist your charm and followed your blog and Instagram…..so there…you accomplished your goal. And how wonderful to get to travel and such beautiful places and photography.
I will be keep an eye on you for inspiration. Have fun and be safe girlie.
Now, let me find someone who can tell me how to post photos on Instagram… 😉
Chelsea Kaz-Goethel says
This was so refreshing to read, thank you! Insta can be tiring- I love your tip about putting the question/call to action at the beginning of the caption. And your feed is full of awesome inspiration! I’m over @ablondeabeardablog !
Stacey says
Thank you so much for this awesome article! It hit every point that I needed to hear, especially pinpointing purpose and shaking off those F/UF. I am sharing this with my little FB blog group- the perfect antidote for the burnout we’re all suffering. Thanks again! ~Stacey @southerndiscourse
Beth Johnston says
Thank you for the tips! I was really getting frustrated with the whole shadow banning thing. The follow/unfollow didn’t bother me, but how dare IG shadow ban me! The whole point of being on IG is to get people to know, like, and trust me with their honeymoon and destination wedding travel planning. I am practicing just being me with some gorgeous photos thrown in. Following you now and signed up for your email updates. Cheers and happy trails!
Beth
Yanet says
This post is so helpful! Lately, I’ve been trying to find a blogging community where we support and engage. All I’ve been getting is “great article” or “Cool photos” while I’ve been delivering better pieces. I’m definitely going to be taking your advice! I’m following you 🙂
My IG is @californiachicana
Sarah says
You’re funny! I’m sitting on the couch with my coffee, reading this article. I keep chuckling out loud and then I have to read that last bit to my husband. So thank you. Oh and, bruh, I totally followed you on Instagram and I love waterfalls! (I left this same comment on your most recent IG post. Sorry for the duplicate thoughts.)
Ronni, Designing Fairy says
Love this post.
I’ve been trying to learn the ins and outs of Instagram and slowly gaining white hairs. I’ve agonized over numbers, I’ve gotten a huge headache staring at my phone, and I’ve yelled at the phone when someone unfollowed/followed me. Why the hell do they do that anyway? And what about followers that make no sense to my account. Why would I be interested in flooring or motorcycles when I’m an illustrator? Hello! This article really helped me get back on track. Thank you sincerely. And my family thanks you as I’m obsessing a lot less. 🙂
Michelle Joy says
Very well said! I’ve been working lately on finding those regular people on IG since so many of my followers seem to be other travel bloggers essentially playing the same game. I’ve already put most of these things into practice so it was encouraging to read that maybe I’m on the right track. I like the idea of putting questions at the beginning though. My captions tend to run long so I’m going to start doing that. Thanks for the tips:) I’m @harborsandhavens
Maggie says
Totally new to your blog and Instagram here! I enjoyed reading your post from beginning to end and found your tips to be not only helpful, but hilarious at the same time. There’s so many issues with Instagram and engagement has seriously been at a all time low. I’ve been wrestling with it for so long and decided to just focus on photography instead, but apparently, that’s not really enough. Haha. Thank you for sharing all these tips and you have a beautiful Instagram!
xoxo,
Maggie S.
@clothestomidnight
❤Clothestomidnight.com
Peppermint Dolly says
Nailed. It! S’cuse me while I got follow you on social media INSTANTLY. You are awesome lady – very glad to have found you – even if I am RIDIC late to your party!!
Rebecca
xx
Alaina says
Okay, I’m not going to lie. When I normally see posts like these, I skim and get NOTHING out of it because I feel like the tips are basic… or dumb. But not only did I read this word for word, but I bookmarked. This is truly SO helpful. I feel like my Insta knowledge is moderate-advanced, but I learned SO much from this.
You just got a new follower!!! xx
Alaina xx
Insta: alainarogacki
https://www.pumpsandpineapples.com
Aneeq London says
Love love love your writing style! I feel like I’m writing for other bloggers (and my family members) all the time! Drives me insane sometimes. I am definitely going to up my caption game.
Thank you
Dena @ Batch of Books says
Captions! I totally struggle with those. Reading your tips was super helpful! I’m going to start with my call to action or an engaging question from now on. BTW, I love your captions!
Savannah says
Wow this is so helpful! I definitely go through phases of inspiration where I have great captions and the others that I know could be better! Also working on, not getting too caught up in the numbers! Thanks for the useful tips!
~Savannah @livewellandwander
KIRSTEN (Kirst over the world) says
OH MY GOD AN ARTICLE ABOUT INSTAGRAM THAT IS ACTUALLY GOOD.
Seriously, this was super helpful and you made some really good points. Laughed out loud at *throws glitter* Friendship!
Honestly, I get bogged down with gaining some followers, thinking, yay, I’m doing something right, and then a few days later losing almost as many or more than i gained. Frustrating!
Susan says
Loved this post ! Still a beginner blogger and new to IG ! Thanks for the tips 🙂
Susan says
http://www.instagram.com/fillyourcupblog
Caro Santamaria says
I used to do really well, but at some point Instagram became really demanding (plus the algorithm changes haven’t help at all), it would stress me out so much, having to engage so much to keep people happy and liking my content that I work so hard to create… it can be too much sometimes. What I hate the most is that I see people who don’t even try, the use an emoji as a caption, they’re photos are average, and they get thousands of likes a good amount of comments… I feel like I try so hard but it is not worth it anymore. I’m kind of scare how much it is affecting me not to get support any more 🙁
I would love it if you could take the time to check my account and tell me what you think, I’d love to understand what I’m doing wrong, I really, really try hard. https://www.instagram.com/caroseditorial/
Kendal says
Instagram is such a struggle. Thank you for the advice. I’ll start by putting my call to actions at the top of my caption. It makes a lot of sense, so how did I not think of it before?! Pinning this for future (re)reference.
Stacey says
Best takeaway for me was to rejoice with the unfollows! So true that having a lot of people following but not engaging is pretty annoying.
And wow 4000 words! I dead the whole thing so yay for stamina!
Justine says
Love this! So refreshing to read a realistic post about instagram that is bang up to date with what’s going on in the app at the moment. Thanks for sharing your wisdom with us!!! 😉 🙂
Flora Baker says
Ok, I LOVED this article! As a travel blogger who adores writing long thought-out captions, I’ve been a bit disheartened recently when talking to a few Instagram stars who all maintain that ‘nobody reads comments so there’s no point in bothering’ — but we’ve got to remember that if your content (be it on IG or a blog) is entirely different to a pure Instagrammers content, chances are your IG audience is also keen to see your personality shine through!
Oh, and you’ve definitely got another follower after reading this – I feel very much like we’d get on 🙂 (and just for the shameless plug, my IG is @FloraBaker!)
Edgar Hernandez says
Hello Christina!
I am loving this series. Was waiting for the Instagram post since it started. However, I’m noticing more and more that I was killing myself trying to post great content; editing videos, researching quotes, engaging, etc. with no real boost in numbers. It goes up, then goes down. Frustrating. I recently posted to my account with a recent picture from our most current trip and it has done as good or even better than most of my content. I’m concentrating less on page views and more on brand/engagement on Instagram. I’m not going to post 1-2 times everyday like I was before. 3-4 times a weeks should be suffice, if it’s great content, and I think making good use of the Instagram Live/Stories is also good for more “In the Moment” shots. Your guides have been great reads. Thanks a bunch!
https://www.instagram.com/coupleofroamers
Edgar
Amo says
Christina! Girl, drop those bombs girl! Drop them! Dungbombs, Truthbombs whatever they are called, you know how to hit the nail. I had been deeply contemplating (read wailing about the exact same things) wondering if I should change my strategies and you have convinced me to trust my gut. Thank you (insert inverted but emoji)
Tegan Aileen says
You are an awesome blogger! This article was so on point and had me actually laughing out loud. I would pay to hear you rant like a drunk uncle
Tegan
@thetravelcurve
Leslie Price says
This is the best Insta tutorial I’ve ever read. I’m not bright enough to have thought about just asking my blog readers to follow me on Instagram, so thanks for hitting me over the head with that frying pan.
And I’ll do better on captions because yours are amazing and now I feel inadequate.
@lesliesadventurebucket
Cayla says
Thanks so much for such a great insight ! I’m guilty of watching the numbers – followers and unfollowers .
I love what you have stated to remind us all that if instagram was to drop dead tommorow what would we have !
Reminding me to spend more time working on my blog content
My Insta is @lifeoflayovers xo much love !!
Joni Bilderback says
I leaned a ton of things… but mostly that you are funny af So you proved your point! Now I want to follow your IG and blog because I want to hear your voice!! Thanks for being entertaining, lady
Logan says
First of all, your writing style is #goals as someone who is in the process of starting up a blog herself. Second of all, this is quite possibly one of the most helpful blog posts I have ever read! Most posts I’ve read (both on this subject and not) are short, vapid, and don’t really have much to say, but I feel like I actually learned something once I finished this marathon of a post (and no, I will not be competing in the olympics, but I’ll definitely be following/subscribing!). Thank you so much for this post, it was fantastic!
My only question is, do you recommend plugging blog posts in your instagram posts? And if so, how do you go about that?
Jennifer says
I stumbled upon your blog tonight purely by chance and I am thankful I did. I have read several of you posts tonight and have started following you on IG.
My IG following is pretty small still. I appreciate the info you provided here. I will be making an effort to start captioning my IG posts. (@jenokelli)
I’m also starting my blog after reading your blog on doing it with free hosting. I have been waiting until I had some extra cash. So right there are 2 major ways you helped me tonight!
Thank you!
Hannah says
Fantastic article. How do you install the single IG Image + captions into your post? Is there a specific plug in you recommend? Thank you.
Rhiannon says
Thanks for this post, fantastic tips and reiterated to me that I really need to work on my captions for @gypsyheartblog
Jetset Christina says
Christina! I LOVED this article. I can relate 100% and you are such a fab writer. I love your voice and how I feel like I’m talking with you over margaritas. KEEP KILLIN IT, CHICA. Oh and I followed you on insta 😉
Cat Chiang says
Omg this post was so informative AND hilarious! Love your writing and sense of humor. About to go tap that ‘follow’ button…@cookiecat.herine
<3 Cat
restitchstance.com
Stacey says
I love this article!!! I’ve had a massive boost on ig over the last month…. 2000 followers in one month but now I’m stuck again! The struggle is real. I get most traffic from Pinterest and I’m going to start focussing more on that. Also, I follow you on ig !
Our blog is http://www.wanderingbajan.com
Or follow us on ig @Wanderingbajans 🙂
Lots of beach photos!
Cecilie says
Hi Christina,
Boy did I need to read this! Instagram can be frustrating at times, so Thank you for the tips and examples. I enjoyed reading it and is a big fan of your humorous way of writing.
Xo Cecilie
Aimee says
Without a doubt the most practical and useful article on Instagram for bloggers that I’ve read! Refreshing to see advice other than “post quality content” and “engage”. I’ll be putting all of these tips to good use on my own Instagram account (which is @aimeescompass btw and I’d love a follow from anyone that enjoys my feed – see, I’m already covering the ‘straight up ask’ point )
Have subscribed to your blog and followed your Insta account, look forward to seeing more!
Delahaye says
This is the most practical tip on Instagram for bloggers by a blogger, I have read. You really kick home the importance of your why as a blogger you should know why you are on Instagram whether to build community, friendships or engagement is far better than just posting pictures for no reason. Thank you, being a new blogger I really didn’t understand or knew what the aim of my Instagram was for, now Iknow it’s to build community and friendship.
Lina says
I just realized I’ve been making many of these mistakes that kept me wondering why my account is really slowly growing recently. Engagement is KEY )
Also while searching for tips for Instagram, I came across this really cool website that connects brands with potential influencers. I don’t know if anyone here is familiar with it, here’s a link https://www.reachhero.de/r/Ezb/linaaykay so you and your followers can check it out 🙂
Ashley Durham says
I’m so glad I came across this blog (someone shared it on FB with all the going on and so I clicked and read it top to bottom! How did you imbed the Instagram with the “follow” option in it?
Rebekah says
This is literally (and I mean dictionary-definition “literally”, not teenager who uses the word too often but not in the correct way “literally”) the best post I’ve read in a while. I literally (again with the “literally” 😉 ) laughed out loud twice. And not just some small chuckle either. Genuine laugh.
“Those d**n bloggers are at it again” was probsbly the best line of the whole thing.
Your writing here is ironic because as you’re talking about letting your personality shine through your various social media posts/content, your own personality and humor was all but blinding me. I genuinely, truly enjoy your writing.
Now, excuse me while I go stalk you on various social media accounts!
GiGi Eats says
At this point, IG just sort of makes me sad. I love it, I am obsessed with checking out people’s photos…. But this article made me sad because SINCE WHEN is there a “WRONG WAY” to do it. That makes it sound like people who want to add photos to their “album” per say…. Need to censor themselves, or not upload specific things they want to because they’re not good enough. UGH. I can’t. I post what I find to be pretty and fun and represent me and my life, and leave captions that are my personality. I DGAF if I am doing something right or wrong.
Christina Guan says
Hey Gigi, I totally get what you’re saying and it makes me sad too that this is what Instagram has become, but sadly for a lot of us like bloggers, online entrepreneurs, etc., Instagram is part of our business, and because of changes in the algorithm, our business, income, etc. are at stake, forcing us to evaluate what “works”. I’m with you 100% that posting pretty/fun photos is the way to go (especially for personal accounts), but these tips here are more geared towards people using Instagram to build a brand/business. I hope that distinction makes sense!! At the end of the day, you do you <3 Your IG is awesome and you should be so proud of the audience you've built! I just wanted to provide some alternative advice to the wishy washy tips that are out there for those trying to grow IG for their personal businesses/brands. Thanks for reading though!
Alexa Lett says
Best article I’ve read on this subject…..ev-ah! Just before I posted this comment I “un-followed” people, accounts, pods and just generally any that urk me. Why do we fall victim to statistics…..when sincere interaction always is a win? Wake up calls come in different forms…..today a blog post by someone I’ve never heard of…..
Off to see your insta account…….
Roxanna Keyes says
Instagram has nagged at me since initiating my account, for my blog, 2 months ago. Although I am getting the hang of it, the follow/unfollow was driving me nuts! Thanks for some insight. I have been working on captions, but I guess it is time to get myself in some of the shots. Thanks for the lesson.. I am https://www.instagram.com/gypsywithadayjob/ if you do ever have time to check them out. I would love the feedback!
Jillian Tohber Leslie says
Thanks for including MiloTree in your article. I see you’re using it on your site. I just followed you! I hope it’s helping you grow your IG. If you ever have any feedback for us, I’d love to hear it.
Best,
Jillian
melissa williams says
Tech me sensei. IG is the absolute bane of my existence. Being the extremely uncreative and non visual block head that I am- Every. Single. IG pic leaves me screaming, “WHAT IN THE NAME OF ALL THAT IS HOLY DO YOU PEOPLE WANT?!!” . Seriously though, this is hands down the most informative and actually useful article I’ve read on using the current form of IG. Thanks so much for sharing this and for making such a boring topic an absolute delight to read! And yeah…..I DO “love your feed”. 😀
Followed @freshairandfalselashes
Looking forward to diving into more of this series. Glad to have found your lovely blog.
~Melissa
https://freshairandfalselashes.com
Ammie says
What an absolute breath of fresh air, thanks so much for writing this! We’ve recently started blogging as a couple and didn’t realise how many sneaky tricks were going on until we started taking it seriously, and boy are there some sneaky sausages out there!! I really enjoyed your perspective on this, it’s definitely changed my view on those damned Follow unfollow accounts!
Definitely going to follow you on Instagram now 😉 haha
Cheers, A x
Yolanda says
Game changer! This article was so perfect in so many ways. I will be viewing my social media accounts with a little different outlook. Thank you so much for the tips! Heading over to insta to follow you. @inspireandwander ❤️
brandie says
My best friend just shared your amazing bo G post with me as I have been banging my head against a wall for a few years. The followers have been slowly climbing and I have been guilty of the comparison game for too long. Your tips have really opened my eyes and I will definitely try them out 🙂 my Instagram handles are https://www.instagram.com/mominvanhattan
https://www.instagram.com/brandiecoephotography
Stephanie says
Great job girl! I giggled my way through this post, learned some new things, and totally agree with you! You basically put to words all of what I’ve been feeling lately and just haven’t been able to write down yet -thank you! I’m hopeful that I can get more traffic to my blog soon so I can rely less on Instagram and more on my blog! My IG is HonestlyMommy (and why oh why do they only show our content to 10% of our followers!? It’s just MEAN!)
mirela16 says
Thank you for your pretious advice! It really helps me 🙂
Ju says
This was probably one of, if not the best article on IG I’ve ever read. Funny, to the point, useful… Hats off for a brilliant read! I think I really need to change my bio, and also stop getting upset over lost followers. Thanks for the effort you put into your post and for sharing. Love
Jane M says
So refreshing to read a post with advice on how to be REAL on Instagram. I kinda hate the platform because it seems you really need to look good in a bikini and be followed around by a professional photographer to succeed! But, we have discovered over the past 6 months or so that slow growth is possible. And also, the pictures of us, even though we aren’t supermodels, always perform the best!
Thanks for the post. I followed you on IG (yes, it does work to ask and ask again)! We’ll be doing more of that from now on.
Jane M
Me-An Clemente says
I’m so thankful that I stumbled upon your post. This is a reaffirmation as a blogger that we should still focus on the content of our site. We truly don’t know how long Instagram will be around. Thanks again for this and because you mentioned for us to comment my IG handle, I so will. It’s @yogoandcream.
Addie says
Thanks for the great words of wisdom. I am just starting out in the blogging game and have definitely experienced everything in your list… most that I have thought of the wrong way. Glad to have you for guidance!
Jenn Bell says
Thank you for a great article. You’ve put in some great tips and reasons for why /how it all works. Definitely gonna take these to heart
@cresmoonstars
Penny Taylor says
Christina….enjoyed the read, you have a lot sage advice here. 🙂 I’m not a blogger but I certainly have had my share of IG frustrations over the past couple of years that I’ve been posting. So if I’m frustrated, I just take a break from it and concentrate on other things. This past summer I stumbled upon F/UF and will admit that while initially it hit me like a kick in the gut because I’ve been a victim of it many times, now I just block these people without a second thought and that’s the ultimate satisfaction! Love your IG content, I shall follow you! @penshoots
Gisselle Hernandez says
Holy shit, you are so freakin’ hilarious! Halfway through, I hit that subscribe button. Thanks for the tips (and the laughs). Just a tip – should put the leave a reply box at the top! With so much awesome content you have, you unsurprisingly get a lot of comments! haha had to scroll through but it’s worth it – your stuff is amazing stuff! Wish to be like you someday!
Yalda Yazarlou says
Wow thank you so much for your super insightful and honest blog post! I loved reading it and although i’ve seen many blog posts of which topic is the same as yours, i think yours really stood out and was more raw and in detail. My issue is that since i started my insta-blog in January 2017 i was growing super quickly and by the first month i got 1000 followers and getting lots of likes and was getting between 100 to 300 followers a DAY and then literally since September 2017 (i reached nearlly 18k) til now my followers have constantly been going into a downward spiral, i’m loosing my followers than i gain each day and now i’m on 17.1k which is soo annoying. I’m not worried about numbers i’m more worried about why i’m not growing and why i’m dying, i also have an app that lets me see who follows me and who unfollows me, and every time i refresh it, i literally lose the EXACT same number of followers that i gain, how strange?! literally if i gain like 40 followers i’ll loose 40 or 42 followers.
James says
You promised to make me think differently about instagram, and you have. Nice insightful post. Thanks 🙂
Veola says
Appreciating the time and energy you put into your website and in depth information you offer.
It’s good to come across a blog every once in a while that isn’t the
same outdated rehashed information. Fantastic read!
I’ve bookmarked your site and I’m adding
your RSS feeds to my Google account.
Christina Guan says
That’s very sweet of you to say. Thank you!
Lorena Ford says
Just found this post on Pinterest and loved it! You made me laugh, but also gave some insightful information! Especially about the F/UF that I literally loathe so much, but what you said about it makes sense.
Christina Guan says
So happy you liked it!!! <3
Portia says
I’ve definitely had to stop freaking out about F/UF. You’re absolutely correct. Gram and let gram, I needed that advice. Glad I found you today, love your style. @when_iwander
Linda says
What a great sense of humor!! I stumbled on this article in my pinterest feed and am so happy! I am a brand new blogger still trying to figure out all the ins and outs. I’m finding it easy to be myself while writing but am indeed a mess when it comes to instagram. Trying to get my personality in a travel photo or a fitness photo… well I still haven’t figured out the line between goofy and professional. I am so glad I found you because you writing really speaks to me and I am still able to get that humor from IG. You are a great example to follow and this post also was actually dead on-I actually took notes lol! However sometimes I ask myself, if I still don’t even have 500 followers is anyone going to even care to actually respond to one of my engagement questions?? Anyway kudos to you, hope to be focus my identity so well as you have. @ladolcefitvita